Categories
GeekWire

Virgin invests in (and rebrands) Hyperloop One

Richard Branson
Virgin Group founder Richard Branson dons a hardhat during his visit to Hyperloop One’s test track in Nevada. (Virgin Photo / Greg Rose)

British billionaire Richard Branson’s Virgin Group has invested in the Hyperloop One rapid-transit venture, which will soon be rebranded as Virgin Hyperloop One, the company announced today.

The arrangement was described as a global strategic partnership rather than an acquisition.

“For more than 20 years, Richard and Virgin have been at the forefront of transportation innovation, and a partnership with them feels like a natural fit,” Shervin Pishevar, co-founder and executive chairman of Hyperloop One, said in a news release. “Virgin is an iconic brand, and having Richard as an ally will help strengthen our mission to spread Hyperloop One throughout the world.”

In a Virgin.com blog posting, Branson said Hyperloop One was “just the latest example” of Virgin’s passion for innovation.

Get the full story on GeekWire.

By Alan Boyle

Mastermind of Cosmic Log, contributor to GeekWire and Universe Today, author of "The Case for Pluto: How a Little Planet Made a Big Difference," past president of the Council for the Advancement of Science Writing.

Leave a Reply

Discover more from Cosmic Log

Subscribe now to keep reading and get access to the full archive.

Continue reading