What do you do for an encore after you’ve sold 20,000 flamethrowers? If you’re billionaire Elon Musk, you sell rocks.
But not just any rocks. These are rocks carved out by Musk’s tunneling venture, the Boring Company, and shaped for construction purposes. “Two people could build the outer walls of a small house in a day or so,” Musk said.
Musk launched his latest merchandising campaign tonight in a series of tweets — and as usual, answered questions from his avid fans.