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Hundreds line up to sign up for Tesla’s latest car

Image: Sid Bharadwaj
Sid Bharadwaj, the first buyer in line at Tesla Motors’ Bellevue Square store, has his picture taken after putting down a $1,000 deposit for a Model 3 electric car. (Credit: Sid Bharadwaj / Tesla Motors)

BELLEVUE, Wash. – As the clock counted down to the big reveal for the Tesla Model 3 electric sedan, would-be buyers lined up by the hundreds today to put down a deposit, sight unseen.

The phenomenon was reminiscent of the hullabaloo that typically accompanies Apple’s launch of a new iPhone.

The Model 3 is way more expensive than an iPhone: List price, before tax incentives, is expected to be around $35,000. But that’s low for a Tesla, and that’s the point. All those folks who have been salivating over a $70,000 Model S sedan or an $80,000 Model X SUV are finally seeing something in a lower price range.

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By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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