BELLEVUE, Wash. – As the clock counted down to the big reveal for the Tesla Model 3 electric sedan, would-be buyers lined up by the hundreds today to put down a deposit, sight unseen.
The phenomenon was reminiscent of the hullabaloo that typically accompanies Apple’s launch of a new iPhone.
The Model 3 is way more expensive than an iPhone: List price, before tax incentives, is expected to be around $35,000. But that’s low for a Tesla, and that’s the point. All those folks who have been salivating over a $70,000 Model S sedan or an $80,000 Model X SUV are finally seeing something in a lower price range.