In the week since Tesla Motors unveiled its Model 3 electric car at the not-so-ludicrous price of $35,000, would-be owners have put in orders for more than 325,000 cars, company CEO Elon Musk reported April 7.
Even Musk admitted that the response was two to four times higher than he expected it to be. “No one at Tesla thought it would be this high,” he said in a tweet.
In a blog post, Tesla Motors noted that the reservations could translate into $14 billion in sales. (That’s based on the assumption that the average option package would bring the per-car cost to $43,000.)
When Model 3 production ramps up, starting in late 2017, Musk is aiming to turn out as many as 500,000 cars a year. But hitting that mark could pose a challenge.