Amazon says its second annual Prime Day outdid the first one on the sales front – and although some Twitter users reported “Add to Cart” fails, the social-media metrics for Tuesday’s shopping extravaganza showed improvement as well.
At least that’s the verdict from Adobe Digital Insights, which cites figures that are at least as solid as Amazon’s sales report. The assessment is based on more than 4 million blips that were aggregated from blogs, Twitter, Instagram, WordPress, Reddit, Foursquare and other sources in July 2015 and July 2016.
