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Treasure Truck wins patent amid big ambitions

Treasure Truck
When the Treasure Truck is opened up, customers see a flashy array of signs. (GeekWire Photo)

If you’re thinking about building a knockoff of Amazon’s Treasure Truck, the funky delivery vehicle for flash deals ranging from cameras to candy, consider yourself warned: The design is now patented.

The patent was issued today, covering the ornamental design for the heavily modified Isuzu cab-over truck. The truck is typically stocked several times a month with one or two types of discounted goodies and makes deliveries to a few locations in the Seattle area.

The Treasure Truck been compared to an ice cream truck for grownups: Amazon app users can get alerts about the deals on their smartphones, but once all the goods are spoken for, that’s it. (Today’s deal, offering two pounds of wild Dungeness crab for $35, is already sold out.)

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By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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