Yes, Kentucky Fried Chicken is planning to fly its Zinger sandwich up to the stratosphere and back on a World View balloon platform. But no, the mission isn’t merely a publicity stunt.
For World View Enterprises, the flight is expected to serve as a four-day shakedown cruise for its “Stratollite” system, which could eventually send military and commercial imaging payloads to the edge of the atmosphere for months at a time.
“When KFC first brought this to us, we had a good chuckle,” World View CEO Jane Poynter told reporters during a teleconference today. But then the Arizona-based company realized there could be a serious point behind the project.
“If you can fly a chicken sandwich to the edge of space … you can fly really just about anything,” Poynter said.