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That’s one giant leap for a chicken sandwich

KFC balloon mission
A fanciful view shows KFC’s Zinger chicken sandwich in a “bucket satellite.” The actual bucket satellite won’t look quite like this. (KFC Illustration)

Yes, Kentucky Fried Chicken is planning to fly its Zinger sandwich up to the stratosphere and back on a World View balloon platform. But no, the mission isn’t merely a publicity stunt.

For World View Enterprises, the flight is expected to serve as a four-day shakedown cruise for its “Stratollite” system, which could eventually send military and commercial imaging payloads to the edge of the atmosphere for months at a time.

“When KFC first brought this to us, we had a good chuckle,” World View CEO Jane Poynter told reporters during a teleconference today. But then the Arizona-based company realized there could be a serious point behind the project.

“If you can fly a chicken sandwich to the edge of space … you can fly really just about anything,” Poynter said.

Get the full story on GeekWire.

By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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