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Elon Musk kicks off Tesla Model 3 deliveries

Model 3 deliveries
Elon Musk shows off one of the first Tesla Model 3 electric cars, plus a graph showing how he expects the production rate to rise. (Tesla via YouTube)

As thousands of employees and fans cheered, Tesla CEO Elon Musk drove a red Model 3 electric car onto the stage at the company’s factory in Fremont, Calif., tonight – and then handed over the first 30 cars to customers.

The glitzy ceremony marked a milestone in Tesla’s campaign to produce an electric car targeted at a mass market, with a base price as low as $35,000. It also marked the start of what Musk called “production hell … for at least six months, maybe longer.”

“As the saying goes, ‘If you’re going through hell, keep going,’” he joked.

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By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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