James Dyson reveals $2.7B electric car project

James Dyson
James Dyson holds a Dyson 360 Eye robotic vacuum-cleaner. Will he be showing off an electric car in 2020? (Dyson Photo)

Would you buy a new electric car from this vacuum-cleaner salesman? James Dyson, the founder of the Dyson gadget powerhouse, is betting $2.7 billion that you will.

Today Dyson, who made his name with high-tech vacuum cleaners and has branched out into fans, heaters, hair dryers and other electric devices, took the wraps off a secret project to design a battery-powered vehicle, with the product launch set for 2020.

A billion British pounds ($1.35 billion) would go toward developing the car, and another billion would go toward making the battery.

Get the full story on GeekWire.

By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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