
Would you buy a new electric car from this vacuum-cleaner salesman? James Dyson, the founder of the Dyson gadget powerhouse, is betting $2.7 billion that you will.
Today Dyson, who made his name with high-tech vacuum cleaners and has branched out into fans, heaters, hair dryers and other electric devices, took the wraps off a secret project to design a battery-powered vehicle, with the product launch set for 2020.
A billion British pounds ($1.35 billion) would go toward developing the car, and another billion would go toward making the battery.