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Virgin invests in (and rebrands) Hyperloop One

Richard Branson
Virgin Group founder Richard Branson dons a hardhat during his visit to Hyperloop One’s test track in Nevada. (Virgin Photo / Greg Rose)

British billionaire Richard Branson’s Virgin Group has invested in the Hyperloop One rapid-transit venture, which will soon be rebranded as Virgin Hyperloop One, the company announced today.

The arrangement was described as a global strategic partnership rather than an acquisition.

“For more than 20 years, Richard and Virgin have been at the forefront of transportation innovation, and a partnership with them feels like a natural fit,” Shervin Pishevar, co-founder and executive chairman of Hyperloop One, said in a news release. “Virgin is an iconic brand, and having Richard as an ally will help strengthen our mission to spread Hyperloop One throughout the world.”

In a Virgin.com blog posting, Branson said Hyperloop One was “just the latest example” of Virgin’s passion for innovation.

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By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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