Virgin invests in (and rebrands) Hyperloop One

Richard Branson

Virgin Group founder Richard Branson dons a hardhat during his visit to Hyperloop One’s test track in Nevada. (Virgin Photo / Greg Rose)

British billionaire Richard Branson’s Virgin Group has invested in the Hyperloop One rapid-transit venture, which will soon be rebranded as Virgin Hyperloop One, the company announced today.

The arrangement was described as a global strategic partnership rather than an acquisition.

“For more than 20 years, Richard and Virgin have been at the forefront of transportation innovation, and a partnership with them feels like a natural fit,” Shervin Pishevar, co-founder and executive chairman of Hyperloop One, said in a news release. “Virgin is an iconic brand, and having Richard as an ally will help strengthen our mission to spread Hyperloop One throughout the world.”

In a Virgin.com blog posting, Branson said Hyperloop One was “just the latest example” of Virgin’s passion for innovation.

Get the full story on GeekWire.

About Alan Boyle

Aerospace and science editor for GeekWire, creator of Cosmic Log, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.
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