A monarch butterfly feasts of swamp milkweed in Michigan. The loss of milkweed due to the spread of herbicide-resistant crops is seen as one of the reasons for the Monarchs’ decline. (USFWS Photo / Jim Hudgins)
Premier Residential CEO Eli Moreno has helped several startups take flight in Western Washington, but his latest venture focuses on flights of a different kind: the continent-spanning treks of Monarch butterflies.
Moreno is priming the pump for a $50,000 prize that’s aimed at encouraging the development of a high-tech system to track the butterflies as they migrate between Canada and his native Mexico.
“A thousand years from now, we want to be able to preserve these butterflies,” Moreno told GeekWire today.
