$50,000 prize to boost butterfly tracking tech

Monarch butterfly
A monarch butterfly feasts of swamp milkweed in Michigan. The loss of milkweed due to the spread of herbicide-resistant crops is seen as one of the reasons for the Monarchs’ decline. (USFWS Photo / Jim Hudgins)

Premier Residential CEO Eli Moreno has helped several startups take flight in Western Washington, but his latest venture focuses on flights of a different kind: the continent-spanning treks of Monarch butterflies.

Moreno is priming the pump for a $50,000 prize that’s aimed at encouraging the development of a high-tech system to track the butterflies as they migrate between Canada and his native Mexico.

“A thousand years from now, we want to be able to preserve these butterflies,” Moreno told GeekWire today.

Get the full story on GeekWire.

By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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