BELLEVUE, Wash. — Don’t expect Microsoft’s consumer software to hype its artificial-intelligence features. For the most part, the AI smarts are under the hood.
“If you do a good job infusing AI into your products, your customers don’t know you’ve done that. The products just work better,” Steve Guggenheimer, Microsoft’s corporate vice president for AI business, told attendees at the AI NextCon conference here today. “You don’t actually go do a bunch of advertising and say, ‘Office, Now With AI!’ That’s not how it works.”
But rest assured, it’s there.
