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Microsoft puts AI into software seamlessly

Microsoft's Steve Guggenheimer
Steve Guggenheimer, Microsoft’s corporate vice president for AI business, talks about the company’s approach at the AI NextCon conference in Bellevue, Wash. (GeekWire Photo / Alan Boyle)

BELLEVUE, Wash. — Don’t expect Microsoft’s consumer software to hype its artificial-intelligence features. For the most part, the AI smarts are under the hood.

“If you do a good job infusing AI into your products, your customers don’t know you’ve done that. The products just work better,” Steve Guggenheimer, Microsoft’s corporate vice president for AI business, told attendees at the AI NextCon conference here today. “You don’t actually go do a bunch of advertising and say, ‘Office, Now With AI!’ That’s not how it works.”

But rest assured, it’s there.

Get the full story on GeekWire.

By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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