
The organizers for the $30 million Google Lunar X Prize competition acknowledged today that the award for a commercially funded lunar landing will go unwon, despite a decade’s worth of work.
But the California-based XPRIZE foundation’s top executives said they were looking for ways to keep a spotlight on the contest, even after Google’s prize money goes away on March 31.
“This may include finding a new title sponsor to provide a prize purse following in the footsteps of Google’s generosity, or continuing the Lunar XPRIZE as a non-cash competition where we will follow and promote the teams and help celebrate their achievements,” executive chairman Peter Diamandis and CEO Marcus Shingles said in their statement.