Boeing CEO Dennis Muilenburg’s corporate Twitter account has lain fallow like an Iowa farm field ever since he took over the top post in mid-2015, but now it’s time for @BoeingCEO to sing out.
Muilenburg, who also serves as Boeing’s chairman and president, will make his Twitter debut on Jan. 31 with the announcement of the company’s fourth-quarter financial results for 2017 and Boeing’s guidance for business in 2018.
“This new communications approach for our CEO will provide an effective platform for sharing company news and industry insight,” Phil Musser, Boeing senior vice president of communications, said today in a news release. “It also will help us highlight the inspirational, innovative work of our people, and better connect with customers, stakeholders and aerospace enthusiasts — where the conversations are taking place.”
