Elon Musk unveils his next product line: bricks

Elon Musk in tunnel

Billionaire techie Elon Musk says he had this selfie taken while he was “deep in the hole with my boring machine.” (Elon Musk via Instagram)

What do you do for an encore after you’ve sold 20,000 flamethrowers? If you’re billionaire Elon Musk, you sell rocks.

But not just any rocks. These are rocks carved out by Musk’s tunneling venture, the Boring Company, and shaped for construction purposes. “Two people could build the outer walls of a small house in a day or so,” Musk said.

Musk launched his latest merchandising campaign tonight in a series of tweets — and as usual, answered questions from his avid fans.

Get the full story on GeekWire.

About Alan Boyle

Award-winning science writer, creator of Cosmic Log, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.
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