Elon Musk bares his soul as Tesla stays on track

Elon Musk

Tesla CEO Elon Musk speaks to shareholders. (Tesla via YouTube)

Tesla shareholders at today’s annual meeting swatted down challenges to billionaire CEO Elon Musk, who laid out an admittedly optimistic plan for the crucial months ahead.

“This is going to sound maybe a little cheesy, but at Tesla, we build our cars with love,” an emotional Musk told the crowd at the Computer History Museum in Mountain View, Calif. “We really care.”

He contrasted the dedication of the Tesla team with what he said was the typical mindset in the auto industry. “At a lot of other companies, they’re built by the marketing department and the finance department. There’s no soul, you know?” Musk said.

Musk acknowledged that the team has faced a lot of “incredible headwinds” in the course of manufacturing electric cars, battery storage systems and solar panels.

Get the full story on GeekWire.

About Alan Boyle

Aerospace and science editor for GeekWire, creator of Cosmic Log, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.
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