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Jeff Bezos unveils Amazon’s flying tribute to vets

Valor unveiled
Amazon CEO Jeff Bezos, right, pulls the wraps off Prime Air’s newest 767 freighter, christened Valor in honor of veterans. He is joined by Ardine Williams, left, VP of Worldwide People Operations, and Sarah Rhoads, director of Amazon Air. (Amazon Photo / Dan Krauss)

Amazon CEO Jeff Bezos is big on veterans, and in honor of Veterans Day, he presided over the vet-friendly christening of Valor, Amazon Air’s 40th Boeing 767 freighter.

In a tweet, Bezos said the name pays tribute to “the thousands of Amazonian veterans and military spouses delivering for our customers every day.”

A cheering crowd, including more than 100 Amazon veterans and military spouses, was on hand for today’s ceremony at Long Beach Airport in California. After an appropriate drum roll, Bezos pulled down a banner that was slung over the plane’s nose, revealing the plane’s name.

“Introducing Valor!” Bezos said. Amazon said the name was chosen by Warriors@Amazon, an employee affinity group for veterans.

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By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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