Donald Trump gives 737 MAX advice to … Boeing?

Boeing 737 MAX 9
A photographer takes a picture of the first Boeing 737 MAX 9 jet during its assembly at the company’s Renton plant in 2017. (GeekWire Photo / Alan Boyle)

In addition to praising Tiger Woods and pillorying Democrats, President Donald Trump had some words of advice on Twitter for Boeing, which is dealing with federal investigations in the wake of two catastrophic 737 MAX crashes.

“What do I know about branding, maybe nothing (but I did become President),” Trump tweeted today, “but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name. No product has suffered like this one. But again, what the hell do I know?”

What, indeed?

In 1988, Trump acquired 17 Boeing 727s and landing rights at airports in New York, Boston and Washington, D.C., from Eastern Air Lines’ shuttle operation. He added some additional features to the plane and rebranded the operation as the “Trump Shuttle.” Trump turned the no-frills service into a luxury experience, right down to the gold-colored bathroom fixtures — but never turned a profit.

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By Alan Boyle

Mastermind of Cosmic Log, contributor to GeekWire and Universe Today, author of "The Case for Pluto: How a Little Planet Made a Big Difference," past president of the Council for the Advancement of Science Writing.

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