Robert Downey Jr. unveils plan to save the planet

Robert Downey Jr.
Robert Downey Jr., at right, is dwarfed by the pictures of his Iron Man character, Tony Stark, projected on a giant video screen at Amazon’s re:MARS conference. (GeekWire Photo / Alan Boyle)

LAS VEGAS — Robert Downey Jr. has been saving the planet in Marvel movies for 11 years as a cinematic Iron Man. Now he wants to spend the next 11 years helping to save the planet for real.

At tonight’s opening session of Amazon’s re:MARS conference — focusing on the frontiers of Machine learning, Automation, Robotics and Space — Downey announced that he’s setting up a campaign called the Footprint Coalition to develop new technologies for environmental cleanup.

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By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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