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Jeff Bezos explains Amazon’s big bet on satellites

Jenny Freshwater and Jeff Bezos
Amazon’s Jenny Freshwater engages Jeff Bezos in a fireside chat at the re:MARS conference in Las Vegas. (GeekWire Photo / Alan Boyle)

LAS VEGAS — For the first time in public, Amazon CEO Jeff Bezos explained the rationale for his risky Project Kuiper satellite broadband venture, during a fireside chat that was interrupted when an animal rights activist jumped on stage.

Today’s half-hour discussion was one of the headliner events for Amazon’s inaugural re:MARS conference, held here in Las Vegas to throw a spotlight on the frontiers of Machine learning, Automation, Robotics and Space. It’s modeled after the invitation-only MARS meeting that Amazon has been organizing annually since 2016.

Bezos and his partner in the fireside chat — Jenny Freshwater, leader of forecasting and capacity planning at Amazon — broadened the focus of the conversation to touch on some of the Amazon CEO’s favorite topics, including his management philosophy and his advice for entrepreneurs.

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By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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