Jeff Bezos explains Amazon’s big bet on satellites

Jenny Freshwater and Jeff Bezos
Amazon’s Jenny Freshwater engages Jeff Bezos in a fireside chat at the re:MARS conference in Las Vegas. (GeekWire Photo / Alan Boyle)

LAS VEGAS — For the first time in public, Amazon CEO Jeff Bezos explained the rationale for his risky Project Kuiper satellite broadband venture, during a fireside chat that was interrupted when an animal rights activist jumped on stage.

Today’s half-hour discussion was one of the headliner events for Amazon’s inaugural re:MARS conference, held here in Las Vegas to throw a spotlight on the frontiers of Machine learning, Automation, Robotics and Space. It’s modeled after the invitation-only MARS meeting that Amazon has been organizing annually since 2016.

Bezos and his partner in the fireside chat — Jenny Freshwater, leader of forecasting and capacity planning at Amazon — broadened the focus of the conversation to touch on some of the Amazon CEO’s favorite topics, including his management philosophy and his advice for entrepreneurs.

Get the full story on GeekWire.

By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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