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Curious crowds sample Amazon’s high-tech supermarket

BELLEVUE, Wash. — The first full-service Amazon Fresh grocery store to take advantage of the retailer’s “Just Walk Out” cashierless shopping technology could well become a tourist attraction.

That’s what was on the mind of Romy Wada, who made the half-hour drive from Auburn to the store at Bellevue’s Factoria shopping center at 4:30 a.m. today to be the first in line to enter.

“I work for a tour company,” Wada explained as he waited in the morning sunshine. “We are handling Asian people, and sometimes they’re interested in the supermarkets at Amazon. So I just had to come here to check out everything.”

The crowd grew to more than 200 people, queued in the mall’s parking lot and down the sidewalk, by the time the doors opened at 7 a.m.

There wasn’t exactly a mad rush: Amazon staff members checked with customers as they moved up the line, to make sure they were ready for cashierless shopping.

Amazon operates more than a dozen Amazon Fresh grocery stores across the country, but the Bellevue store is the first one to use the shopping surveillance system that was pioneered at the company’s Amazon Go convenience stores.

By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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