Billionaire Jeff Bezos missed out on his usual chauffeuring duties at the West Texas launch orchestrated today by his Blue Origin space venture, but he had a good excuse: He was presiding over Amazon’s MARS 2022, an invitation-only conference held this week in California.
His successor as Amazon’s CEO, Andy Jassy, was there as well.
The hush-hush MARS conference had its first annual run back in 2016, and spawned a public event called re:MARS in 2019. The acronym stands for Machine learning, Automation, Robotics and Space — and it also evokes Bezos’ long-term goal of having millions of people living and working in space.
MARS is an opportunity for the compu-cognoscenti to rub elbows (but our invitation must have gotten lost in the mail … again). It’s also a photo opportunity for Bezos: Who can forget the shots of “Buff Bezos” striding alongside a robo-dog, or Bezos at the controls of a giant robot, or trying out a hexacopter?
The 2020 and 2021 conferences had to be called off due to the coronavirus pandemic, but based on the tweets and Instagram posts emanating from this year’s site in Ojai, Calif., MARS was back in full force in 2022.