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How the buzz over an ‘alien’ interstellar comet went viral

Is an interstellar spacecraft zooming through our solar system? That’s the big question for fans of unidentified flying objects — and for a researcher at the University of Washington who analyzed the speculation over the interstellar comet known as 3I/ATLAS.

Mert Bayar, a postdoctoral scholar at the UW Center for an Informed Public, focused on 3I/ATLAS to track how social-media influencers use over-the-top speculation to fill in information gaps.

“I’ve written previously on how expert opinions can fuel conspiracy theorizing through elite-driven rumoring and amplification,” Bayar explained in an email. “My academic interest in philosophy, epistemology and the politics of conspiracy theories, plus a personal interest in space-related conspiracy theories, led me to look more closely at 3I/ATLAS.”

His analysis, published this week, is titled “Alien of the Gaps: How 3I/ATLAS Was Turned into a Spaceship Online.” The title takes inspiration from a concept known as “God of the Gaps,” which traces how thinkers through the ages explained phenomena they couldn’t fully understand by appealing to the influence of higher powers.

By Alan Boyle

Mastermind of Cosmic Log, contributor to GeekWire and Universe Today, author of "The Case for Pluto: How a Little Planet Made a Big Difference," past president of the Council for the Advancement of Science Writing.

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