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How the buzz over an ‘alien’ interstellar comet went viral

Is an interstellar spacecraft zooming through our solar system? That’s the big question for fans of unidentified flying objects — and for a researcher at the University of Washington who analyzed the speculation over the interstellar comet known as 3I/ATLAS.

Mert Bayar, a postdoctoral scholar at the UW Center for an Informed Public, focused on 3I/ATLAS to track how social-media influencers use over-the-top speculation to fill in information gaps.

“I’ve written previously on how expert opinions can fuel conspiracy theorizing through elite-driven rumoring and amplification,” Bayar explained in an email. “My academic interest in philosophy, epistemology and the politics of conspiracy theories, plus a personal interest in space-related conspiracy theories, led me to look more closely at 3I/ATLAS.”

His analysis, published this week, is titled “Alien of the Gaps: How 3I/ATLAS Was Turned into a Spaceship Online.” The title takes inspiration from a concept known as “God of the Gaps,” which traces how thinkers through the ages explained phenomena they couldn’t fully understand by appealing to the influence of higher powers.