Electric aviation pioneer pivots to digital ID venture

Less than a month after announcing his departure from leadership roles at two electric aviation companies, Roei Ganzarski is embarking on a totally different kind of tech adventure. He’s just been named president and CEO of Alitheon, a Bellevue, Wash.-based venture that focuses on digital fingerprinting for physical products.

Ganzarski previously served as the CEO of MagniX, an electric propulsion company based in Everett, Wash., as well as the executive chairman of Eviation Aircraft, which is currently testing its all-electric, middle-mile aircraft in Arlington, Wash. Both of those companies are owned by Singapore-based Clermont Group.

Alitheon was founded in 2016 and reported progress on its latest $5 million equity offering in December. Its key technology is FeaturePrint, a method that uses images captured by off-the-shelf cameras or mobile phones to create and manage unique identifiers for physical objects.