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Founders on the tech frontier show off their gadgets

Four founders of companies on the tech frontier got together this week at a Seattle conference for a show-and-tell about the hardware at the heart of their businesses. And like any good show-and-tell, their talks touched on strategy as well as gadgetry.

For example, consider the laser-powered weed zapper pioneered by Seattle-based Carbon Robotics. The LaserWeeder system takes advantage of optical sensors and artificial intelligence to identify and target the weeds among the crops as the robotic rig is pulled through a field. Carbon Robotics’ founder and CEO, Paul Mikesell, held up one of the LaserWeeder’s scanners during Monday’s DeepTech session at the downtown office of K&L Gates.

“We have it set up so this camera can see exactly what the laser shooting this way is going to hit, and every time we turn on that laser, the same pixel area in the camera is going to explode and blow up,” he said. “This device reminds me of a lot of science and technology that we had to tackle, but also, there’s a lot of pain that went into this thing.”

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Why software entrepreneurs are digging into ag tech

Farmers typically consult the calendar and the weather forecast to figure out when to plant their crops, but figuring out how to grow a tech startup focused on the farm can be a far more complex task.

The challenge can call to mind the old joke about the farmer who won the lottery. When asked how the winnings would be used, the farmer answered, “Well, I guess I’ll just keep farming until the money runs out.”

When it comes to ag tech ventures, the money isn’t running out: Last year, a Crunchbase survey found that venture capitalists were investing roughly $4 billion a year in farm-centric startups — and the flow is continuing despite the COVID-19 pandemic. So far this year, investors have put about $700 million into more than 90 ag tech ventures, according to Crunchbase’s tally.

Some of the stars of the show are Pacific Northwest entrepreneurs who found success in the software industry and are now bringing their startup savvy to the food and agriculture industry. We checked in with four founders to get a sense of how they’re cross-breeding technology with agriculture.