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Startup plans charter flights at $15K an hour

Emerald jet in action
Emerald’s business model calls for customers to charter a 737 jet by the hour. (Emerald Illustration)

Seattle-based Emerald Corporate Jets is taking the wraps off a charter jet service that offers flights on 737 jets, priced at $15,000 per hour of flight time.

The startup is the brainchild of Russell Belden, who tried unsuccessfully to get Arrow Flight Club off the ground in Seattle a few years ago. Emerald unveiled its website today, effectively opening for business. Flights have yet to begin, however, and one aviation-industry expert told GeekWire that the startup is likely to face big challenges.

Belden, the company’s president, said operations would start with three planes in the Bay Area. Seattle’s Boeing Field is on the list for potential future expansion.

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