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Cloud-based vertical farming at the supermarket

Infarm kiosk
Lelaina Beyer, one of Infarm’s urban farmers in the Seattle area, harvests greens at the kiosk-sized farm in the produce section of the Kirkland Urban QFC store. (GeekWire Photo / Alan Boyle)

KIRKLAND, Wash. — The Seattle area offers a rich smorgasbord of geeky tech-as-a-service offerings — ranging from software as a service, to gaming as a service, to pizza as a service.

Now you can add “farming as a service” to the list.

That’s what Infarm is going for, with hydroponic plant-growth cabinets that shrink the acreage needed to grow fresh greens to fit in a grocery-store aisle. The startup, based in Berlin, Germany, has just opened up its first North American “farms” inside a pair of QFC supermarkets east of Seattle, at Bellevue Village and here at Kirkland’s Urban Plaza.

“It’s a merger of agriculture and technology,” Emmanuel Evita, Infarm’s global communications director, told me during today’s “first harvest” in Kirkland.

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