Tag: New Shepard

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Blue Origin explores the final frontier of merchandising

Michael Strahan and Jeff Bezos
Future spaceflier Michael Strahan and Jeff Bezos chat on Thursday Night Football. (Jeff Bezos via Twitter)

Jeff Bezos’ privately held Blue Origin space venture is starting to look more like the other company he founded: Amazon.

During the run-up to Dec. 11’s scheduled launch of the venture’s New Shepard suborbital spaceship, you could order a limited-edition Blue Origin sweatshirt created for spaceflier Michael Strahan’s brand, watch Strahan and Bezos mix it up on Thursday Night Football — and look forward to “Shatner in Space,” an Amazon Prime documentary about Star Trek captain William Shatner’s flight in October.

For now, the revenue from merchandising and media projects is certain to pale in comparison with the fares that Blue Origin’s suborbital spaceflight customers are paying, and with the multimillion-dollar awards that Blue Origin is getting from NASA for other space projects.

Nevertheless, the crossovers illustrate how one of Bezos’ big businesses could leverage marketing expertise from the other.

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Worries about winds delay Blue Origin space trip

Training session at Blue Origin Launch Site One
Spacefliers-to-be Laura Shepard Churchley, Lane Bess and Cameron Bess listen in on a training session. (Blue Origin Photo)

Mercury astronaut Alan Shepard’s daughter will have to wait a little longer to take a ride on the suborbital spaceship that’s named after her father.

Jeff Bezos’ Blue Origin space venture has delayed its next New Shepard mission until Dec. 11, due to concerns about forecasted winds on Dec. 9 — the date that was originally set for Laura Shepard Churchley’s launch. Her late father was the first American in space in 1961, and his suborbital spaceflight was the inspiration for New Shepard’s name.

Five other spacefliers will be waiting alongside Churchley for the suborbital trip at Blue Origin’s Launch Site One in West Texas: Michael Strahan, a co-anchor for ABC’s “Good Morning America”; Bess Ventures founder Lane Bess and Cameron Bess, the first parent-and-child duo to go into space together; and two business executives, Evan Dick and Dylan Taylor. Churchley and Strahan are flying as Blue Origin’s guests, while the others are paying an undisclosed fare.

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Blue Origin aims to send astronaut’s daughter to space

Blue Origin NS-19 crew
Blue Origin crew, clocwise from top left: Lane Bess, Cameron Bess, Evan Dick, Michael Strahan, Laura Shepard Churchley and Dylan Taylor. (Photos via Blue Origin)

Jeff Bezos’ Blue Origin space venture is planning to fly six suborbital space travelers next month, which would mark a first for the company’s New Shepard spaceship. And that’s far from the only first.

If the NS-19 mission proceeds as planned on Dec. 9, the people on board will include the first parent-and-child team in space, the first professional U.S. journalist in space, and the first daughter of an astronaut to go into space herself.

To cap it all off, the astronaut’s daughter is Laura Shepard Churchley — whose father, Alan Shepard, was the first American in space in 1961, providing the inspiration for New Shepard’s name.

“It’s kind of fun for me to say an original Shepard will fly on the New Shepard,” Churchley, 74, said in a video clip released by Blue Origin. “I’m really excited to be going on a Blue Origin flight. I’m very proud of my father’s legacy.”

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Jeff Bezos plays up the Earth-space connection

Jeff Bezos and Adi Ignatius
Jeff Bezos chats with moderator Adi Ignatius at a forum at Washington National Cathedral. (Space SPAN via YouTube)

Jeff Bezos’ Blue Origin space venture has been getting a lot of press lately, but the Amazon founder and chairman says he’s spending more money nowadays on Earth’s environmental welfare through his Bezos Earth Fund.

Four and a half years ago, Bezos told reporters that he was selling about a billion dollars’ worth of his Amazon stock on a yearly basis to put toward Blue Origin.

But at least for the time being, he says that’s trumped by his $10 billion, 10-year commitment to the Bezos Earth Fund, which distributes grants to projects around the globe. During this month’s U.N. climate summit in Scotland, the fund announced a $2 billion round of grants supporting land restoration and food production.

Bezos cited the funding during last week’s Ignatius Forum at the Washington National Cathedral in D.C. as evidence that he wasn’t just a starry-eyed billionaire with no concern about Earth’s welfare.

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Weeks after Blue Origin trip, spaceflier dies in plane crash

Glen de Vries
Glen de Vries peers out from Blue Origin’s New Shepard suborbital space capsule after touchdown in October. (Blue Origin Photo)

A month after taking a suborbital space trip alongside Star Trek actor William Shatner, medical-technology entrepreneur Glen de Vries has died in a New Jersey small-plane crash.

New Jersey State Police identified de Vries, 49, as one of two people killed on Thursday when their single-engine Cessna 172 went down in a wooded area shortly after takeoff from Caldwell, N.J. The other fatality was Thomas P. Fisher, 54, NJ.com quoted authorities as saying.

De Vries was the co-founder of Medidata Solutions, a medical software company that was acquired by Dassault Systemes in 2019 for $5.8 billion. He bought a ticket for an undisclosed price from Jeff Bezos’ Blue Origin space venture to go on the company’s second crewed suborbital spaceflight in October – and trained alongside Shatner as well as Planet Labs co-founder Chris Boshuizen and Blue Origin executive Audrey Powers.

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Real-life space trip wows Star Trek’s starship captain

New Shepard launch
Blue Origin’s New Shepard suborbital spaceship fires up its engine. (Blue Origin via YouTube)

Reality caught up with science fiction today when Star Trek actor William Shatner, a.k.a. Captain James T. Kirk, briefly crossed into outer space aboard Blue Origin’s New Shepard suborbital spaceship.

In the process, the 90-year-old Shatner took the title of oldest human in space, less than three months after 82-year-old aviation pioneer Wally Funk set that record on Blue Origin’s first-ever crewed flight.

“How about that, guys?” Shatner could be heard saying during the descent. “That was unlike anything they described. … That was unlike anything you could ever feel.”

Today’s mission at Blue Origin’s Launch Site One in West Texas was the 18th for the New Shepard breed of spaceships, including 16 uncrewed flights over the past six years. It marked a bright day for Jeff Bezos’ Kent, Wash.-based space venture, coming amid a set of challenges and controversies.

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How to watch William Shatner beam up to space

William Shatner and Jeff Bezos
William Shatner gets tips from Jeff Bezos during a rehearsal for a suborbital space trip. (Blue Origin via Instagram)

More than a half-century after William Shatner first played a starship captain roaming the galaxy in “Star Trek,” he’s getting a real-life ride to the edge of space — and you can watch the whole episode on real-life communicators, thanks to internet links that didn’t exist when the original TV series was made.

Shatner has had a long Hollywood career since then, including prime-time parts in TV series such as “T.J. Hooker” and “Boston Legal.” It’s been 28 years since he’s starred in a Star Trek movie  But if nothing else, the seasoned actor knows how to milk his signature role.

“It looks like there’s a great deal of curiosity about this fictional character — Captain Kirk — going into space,” Shatner said in a video released today by Jeff Bezos’ Blue Origin space venture. “So let’s go along with it and enjoy the ride.”

If all goes according to plan, Shatner and three shipmates will enjoy their ride in Blue Origin’s New Shepard suborbital spaceship at 9 a.m. CT (7 a.m. PT) Oct. 13, at the company’s Launch Site One in West Texas. Blue Origin plans to stream coverage of the countdown via its website, starting 90 minutes before liftoff.

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Star Trek space trip refocuses spotlight on Blue Origin

New Shepard crew with spaceship
Audrey Powers, William Shatner, Chris Boshuizen and Glen de Vries pose in front of a New Shepard spaceship. (Blue Origin Photo via Instagram)

Star Trek captain William Shatner’s scheduled suborbital space trip is bringing a renewed flood of attention to Jeff Bezos’ Blue Origin space venture — but like a movie reboot, the storyline is more complex the second time around.

Three months after Bezos took a seat on his company’s first-ever crewed spaceflight, Shatner’s celebrity is sparking a string of feel-good interviews, with his three fellow fliers playing supporting roles. Tech entrepreneurs Chris Boshuizen and Glen de Vries are paying undisclosed fares. Like Shatner, Audrey Powers, Blue Origin’s VP for New Shepard mission and flight operations, is flying for free.

The foursome are scheduled to lift off from Launch Site One in West Texas at 8:30 a.m. CT (6:30 a.m. PT) Wednesday, aboard Blue Origin’s New Shepard suborbital spaceship. They’re in the midst of a couple of days of pre-launch training, documented on this morning’s network news shows.

Most of the interviews touched upon the one-day delay in the flight due to a forecast of unacceptable winds for Tuesday, but during the CBS interview, Shatner volunteered a shout-out to Bezos’ long-term vision of having millions of people living and working in space.

“Jeff Bezos’ concept of doing all this is to build industry, homes, to live in close connection with Earth and function close to Earth,” Shatner said on CBS. “And that’s a vision that I think is very practical and worth getting behind.”

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Weather forces a delay in William Shatner’s space trek

Blue Origin crew portrait
William Shatner stands with crewmates Chris Boshuizen (left), Audrey Powers and Glen de Vries. (Blue Origin Photo)

The Starship Enterprise never had to delay its mission to seek out new life and new civilizations due to bad weather, but that’s precisely what Star Trek captain William Shatner is facing in his real-life bid to become the world’s oldest spaceflier aboard Blue Origin’s suborbital rocket ship.

Blue Origin, the space venture created by Amazon founder Jeff Bezos, says the 90-year-old actor and his three shipmates are now due to fly on the company’s New Shepard craft on Oct. 13 rather than Oct. 12, due to a forecast for unacceptable winds at the West Texas launch site on the originally scheduled date.

Shatner is already at Blue Origin’s Launch Site One after flying in from the New York Comic Con. He’s joined by Planet Labs co-founder Chris Boshuizen, Medidata co-founder Glen de Vries and Audrey Powers, Blue Origin’s vice president for New Shepard mission and flight operations.

Boshuizen and de Vries are paying an undisclosed fare for their trips, while Powers and Shatner are flying as Blue Origin’s special guests.

According to today’s advisory, weather is the only concern for launch.

“As part of today’s Flight Readiness Review, the mission operations team confirmed the vehicle has met all mission requirements and astronauts began their training today,” Blue Origin said.

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Blue Origin confirms Star Trek captain’s space trip

William Shatner space tour
Blue Origin’s Sarah Knights gives William Shatner a tour of the West Texas launch tower. (Blue Origin Photo)

It’s official: Star Trek actor William Shatner is due to fly on Blue Origin’s New Shepard suborbital spaceship next week, becoming the oldest person to go into space at the age of 90.

Amazon founder Jeff Bezos’ space venture made the announcement this morning, confirming a report published by the TMZ celebrity news site 10 days earlier.

“I’ve heard about space for a long time now. I’m taking the opportunity to see it for myself. What a miracle,” Shatner said in the news release.

Blue Origin’s vice president of mission and flight operations, Audrey Powers, will also be on board for New Shepard’s launch. That rounds out a crew of four that also includes tech entrepreneurs Chris Boshuizen and Glen de Vries, whose names came to light last week.

Next week’s countdown and launch will be live-streamed via Blue Origin’s website, starting at the T-minus-90-minute mark. Liftoff from Launch Site One in West Texas is currently set for 8:30 a.m. CT (6:30 a.m. PT) Oct. 12.

This will be Blue Origin’s second crewed suborbital spaceflight, following up on the trip that Bezos and three other fliers took in July.

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