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Jeff Bezos explains Blue Origin symbols (and boots)

Blue Origin coat of arms
Blue Origin’s coat of arms is packed with symbolism. (Credit: Blue Origin)

You can’t buy stuff from billionaire Jeff Bezos’ Blue Origin space venture on Amazon just yet, but just wait: Sixteen years after its founding, Blue Origin offers enough symbols, mottos and mascots to keep the folks who make caps, shirts, coffee mugs – and yes, even cowboy boots – busy for years.

The symbolism adds a sense of tradition to Blue Origin’s 21st-century mission of getting millions of people living and working in space.

So far, the company has conducted five fully successful test flights of its New Shepard suborbital rocket ship, and it’s working on an orbital rocket as well as a super-rocket designed to carry people and payloads beyond Earth orbit.

During last weekend’s Pathfinder Awards banquet at Seattle’s Museum of Flight, Bezos provided a guide to Blue Origin symbology, which we’re supplementing here with some extra bits of background. Before you know it, you’ll be shouting “Gradatim Ferociter” like a pro (preferably as you brandish a Lady Vivamus sword).

Get the full story on GeekWire.

By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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