You don’t hear as much about Google’s (now Alphabet X’s) Project Wing as you do about Amazon’s Prime Air drones, but the flying-delivery project is still aiming to go commercial.
That’s the word from The Wall Street Journal, which delves into the trials and tribulations of Project Wing in a report published this week.
X is reportedly planning to create an online exchange called Wing Marketplace, which would let customers order food and other goods and have them delivered within minutes via drone for a $6 fee.
The inside look at Wing Marketplace is based on interviews with former X employees, and none of the companies involved was willing to comment.
Among the retailers who are said to have been contacted: Whole Foods Market, Domino’s Pizza and Starbucks. Starbucks declined to sign on, reportedly because of concerns over “X’s control of the user experience.”