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Google Wing Marketplace faces a tough climb

Image: Project Wing drone
Members of the Project Wing team test flight and delivery in California. (Credit: Project Wing / X)

You don’t hear as much about Google’s (now Alphabet X’s) Project Wing as you do about Amazon’s Prime Air drones, but the flying-delivery project is still aiming to go commercial.

That’s the word from The Wall Street Journal, which delves into the trials and tribulations of Project Wing in a report published this week.

X is reportedly planning to create an online exchange called Wing Marketplace, which would let customers order food and other goods and have them delivered within minutes via drone for a $6 fee.

The inside look at Wing Marketplace is based on interviews with former X employees, and none of the companies involved was willing to comment.

Among the retailers who are said to have been contacted: Whole Foods Market, Domino’s Pizza and Starbucks. Starbucks declined to sign on, reportedly because of concerns over “X’s control of the user experience.”

Get the full story on GeekWire.

By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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