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Drone show wows Amazon’s MARS attendees

Drone display
Intel’s swarm of light-equipped drones arrange themselves to create an American flag in the sky above Amazon’s MARS conference. (Caleb Harper via Twitter)

The synchronized drone display that accompanied Lady Gaga’s Super Bowl halftime show may have been recorded in advance, but a similar “droneworks” show wowed a crowd in real time at Amazon’s MARS 2017 conference in Palm Springs, Calif.

“If you thought the Super Bowl drone light show was cool, this tops it,” Sasha Hoffman wrote in a tweet.

Like the Super Bowl’s display, March 20’s evening show was presented by Intel. The company’s CEO, Brian Krzanich, reportedly played a personal part in “bringing out the drones.”

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By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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