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Augmented-reality shopping on your phone?

Augmented-reality concept
An augmented-reality shopping app could provide a realistic-looking view of a virtual wristwatch on your smartphone, complete with bling. (GeekWire Photoillustration / Alan Boyle)

It’s no secret that Amazon is intrigued by the potential applications of augmented reality for e-commerce – and one of those applications is explored in a newly published patent.

Imagine that you’re shopping online for a classy watch or bracelet, and you want to get a sense for how it’ll look around your wrist. Just point your smartphone camera at your hand, and an augmented-reality app will show you the item superimposed on the camera video.

But what about the bling? The patent published today, based on an application filed back in 2013, focuses on how to add the sparkle to the virtual image of the bracelet.

Get the full story on GeekWire.

By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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