Why can’t commercials be filmed on the International Space Station? How about astronaut endorsements of energy drinks or tennis shoes? And instead of saying “The Eagle has landed,” why not get paid for saying “Here’s your orbital Pizza Hut delivery”?
The final frontier is edging farther into the commercial frontier: That’s one of the top takeaways from this week’s meetings of the NASA Advisory Council at Ames Research Center in California’s Silicon Valley.
NASA Administrator Jim Bridenstine and other officials and advisers provided a preview of the trends we’re likely to be seeing in the months and years to come. Here’s a quick rundown on five places NASA is going toward.