How Blue Origin’s HQs blazed a trail for Amazon

Jeff Bezos and New Glenn

Jeff Bezos shows off the concept for the New Glenn orbital rocket during a Florida news conference in 2015. (Blue Origin Photo)

The process that Amazon went through to choose New York, Northern Virginia and Nashville as key sites for expansion isn’t the first HQ2 exercise for CEO Jeff Bezos: You could argue that the pattern was set when Bezos’ Blue Origin space venture decided where it’d manufacture and launch its New Glenn rocket.

Blue Origin’s selection process produced far less hype than the yearlong contest that Amazon conducted, and far fewer jobs were at stake. But like the HQ2/3/4 arrangement announced today, the exercise ended up producing multiple winners — as well as disappointed suitors.

Get the full story on GeekWire.

About Alan Boyle

Award-winning science writer, creator of Cosmic Log, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.
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