The process that Amazon went through to choose New York, Northern Virginia and Nashville as key sites for expansion isn’t the first HQ2 exercise for CEO Jeff Bezos: You could argue that the pattern was set when Bezos’ Blue Origin space venture decided where it’d manufacture and launch its New Glenn rocket.
Blue Origin’s selection process produced far less hype than the yearlong contest that Amazon conducted, and far fewer jobs were at stake. But like the HQ2/3/4 arrangement announced today, the exercise ended up producing multiple winners — as well as disappointed suitors.
