Why is Amazon planning to put thousands of satellites in low Earth orbit? Part of the motivation is to expand Amazon’s footprint in online sales and cloud computing services, says Dave Limp, the company’s devices and services chief.
During a fireside chat at this week’s GeekWire Summit in Seattle, Limp said the primary motivation for Project Kuiper, Amazon’s future satellite mega-satellite constellation, is to offer broadband internet access to the billions of people who are currently underserved. That echoes what Amazon CEO Jeff Bezos said at the re:MARS conference in June when he talked about Project Kuiper’s genesis.
Building basic infrastructure is also the justification for Amazon’s newly announced effort to build a low-bandwidth, intermediate-range wireless network known as Sidewalk. Project Sidewalk will connect devices that take advantage of the Internet of Things — ranging from appliances to smart lights and dog collars.
Limp made clear this week that providing connectivity isn’t a purely philanthropic effort. He said that faster, wider broadband access can boost retail markets as well as the reach of Amazon Web Services, or AWS, the company’s cloud platform.