Amazon exec expects satellites to boost sales

Amazon's Dave Limp
Dave Limp, Amazon’s devices and services chief, chats with GeekWire co-founder Todd Bishop during the GeekWire Summit. (Photo by Dan DeLong for GeekWire)

Why is Amazon planning to put thousands of satellites in low Earth orbit? Part of the motivation is to expand Amazon’s footprint in online sales and cloud computing services, says Dave Limp, the company’s devices and services chief.

During a fireside chat at this week’s GeekWire Summit in Seattle, Limp said the primary motivation for Project Kuiper, Amazon’s future satellite mega-satellite constellation, is to offer broadband internet access to the billions of people who are currently underserved. That echoes what Amazon CEO Jeff Bezos said at the re:MARS conference in June when he talked about Project Kuiper’s genesis.

Building basic infrastructure is also the justification for Amazon’s newly announced effort to build a low-bandwidth, intermediate-range wireless network known as Sidewalk. Project Sidewalk will connect devices that take advantage of the Internet of Things — ranging from appliances to smart lights and dog collars.

Limp made clear this week that providing connectivity isn’t a purely philanthropic effort. He said that faster, wider broadband access can boost retail markets as well as the reach of Amazon Web Services, or AWS, the company’s cloud platform.

Get the full story on GeekWire.

By Alan Boyle

Mastermind of Cosmic Log, contributor to GeekWire and Universe Today, author of "The Case for Pluto: How a Little Planet Made a Big Difference," past president of the Council for the Advancement of Science Writing.

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