Blue Origin puts merch on sale … finally!

Blue Origin mug
A heavy-lift coffee mug is among the items for sale via Blue Origin’s online store. (Blue Origin Photo)

Considering the fact that Blue Origin was founded by Amazon CEO Jeff Bezos, you’d think that the Seattle-area space venture would be one of the pioneers in online merchandise sales.

But the company has just now opened its online store to the general public, offering Blue-branded apparel, caps and accessories such as water bottles, coffee mugs and luggage tags. And yes, you can use Amazon Pay to handle the order (or not, if that’s your preference).

This comes years after Elon Musk’s SpaceX began selling merchandise online. Blue Origin could still learn a few lessons from SpaceX when it comes to the merch department: SpaceX’s inventory includes lots more stuff, from the low end (sticker assortments) to the midrange (model rockets, posters and branded tumblers) to the premium selections (soft-shell jackets).

Get the full story on GeekWire.

By Alan Boyle

Mastermind of Cosmic Log, contributor to GeekWire and Universe Today, author of "The Case for Pluto: How a Little Planet Made a Big Difference," past president of the Council for the Advancement of Science Writing.

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