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Blue Origin’s space ticket sales approach $100M

VAN HORN, Texas — Blue Origin hasn’t yet revealed how much it’s charging for suborbital space trips, but founder Jeff Bezos said his space venture has already brought in nearly $100 million in private sales.

And those sales were made even before today’s first crewed flight of Blue Origin’s New Shepard rocket ship, with Bezos and three crewmates on board.

The first big step in Blue Origin’s sales effort was last month’s auction for an open seat on today’s flight. A yet-to-be-identified bidder won the reservation at a price of $28 million, but Blue Origin said the bidder had to defer that reservation due to a scheduling conflict. That’s how 18-year-old Oliver Daemen wound up flying today. He became the world’s youngest spacefarer in the process.

After the auction, Blue Origin executives contacted some of the bidders who lost out in the auction to offer seats on follow-up flights.

“One thing we found out through the auction process, and what we’ve been doing as private sales — we’re approaching $100 million in private sales already, and the demand is very, very high,” he said during a post-landing briefing at Blue Origin’s West Texas spaceport.

Bezos hinted that Blue Origin would continue with the private-sales approach. “We’re going to keep after that,” he said.

By Alan Boyle

Mastermind of Cosmic Log, contributing editor at GeekWire, author of "The Case for Pluto: How a Little Planet Made a Big Difference," president of the Council for the Advancement of Science Writing. Check out "About Alan Boyle" for more fun facts.

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