REDMOND, Wash. — Chris Weber isn’t ready to say yet exactly when Amazon Leo will start letting individual customers sign up for satellite broadband service, but when it happens, he’ll have the right wardrobe for the debut.
During a recent interview at Amazon Leo’s Mission Operations Center in Redmond, Weber sported running shoes in a shade of purple with the Leo brand emblazoned on the back.
“It’s not purple, it’s krypton,” Weber, who came over from GitLab in 2024 to become Amazon Leo’s vice president of business and product, told me. “Krypton is the color when our thrusters fire in space, so we picked that. It was obviously available in the Amazon palette. … There’s a lot of meaning and thought that went into our brands, and we’re quite excited about that.”
It’s been a year since Amazon Leo, formerly known as Project Kuiper, began its multibillion-dollar campaign to send up thousands of satellites to provide broadband internet access across the globe. So far, 304 satellites have been deployed over the course of 11 launches — and Weber said the Amazon Leo team will be running twice as hard in the year ahead.
