Jeff Bezos strikes a fashion pose for Blue Origin

Bezos with boots
Jeff Bezos shows off his “Gradatim Ferociter” boots. (Jeff Bezos via Twitter)

If being Amazon’s CEO ever gets tiresome for Jeff Bezos, the world’s richest human, he could always turn to a career modeling Western wear.

Bezos demonstrated that today after the successful test flight of his Blue Origin venture’s New Shepard suborbital spaceship. In his apres-landing photo shoot, shared via Twitter, Bezos wears a cowboy hat, Blue Origin shirt, jeans, sunglasses and cowboy boots as he leans against the New Shepard crew capsule.

The boots are the piece de resistance.

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By Alan Boyle

Mastermind of Cosmic Log, contributor to GeekWire and Universe Today, author of "The Case for Pluto: How a Little Planet Made a Big Difference," past president of the Council for the Advancement of Science Writing.

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