When Amazon CEO Jeff Bezos spoke today at the Air Force Association’s 2018 Air, Space and Cyber Conference, his head wasn’t just up in the clouds.
To be sure, he devoted a lot of attention to his Blue Origin space venture and what it could offer for U.S. space dominance. But Bezos also talked about two-way vs. one-way doors in decision making; experimentation vs. operational excellence, and other strategies from Amazon’s management playbook. There were even references to Amazon’s HQ2 search, and the value of putting square pegs in round holes.
