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The inside story behind Jeff Bezos’ Star Trek cameo

Lydia Wilson and Jeff Bezos
Amazon’s Jeff Bezos plays a Starfleet official (at right) who assists a rescued spacefarer (played by Lydia Wilson, at left). Credit: Justin Lin via Twitter

When “Star Trek Beyond” comes out on DVD next week, you can freeze-frame on the big-name cameo appearance that zipped past so quickly in the theaters: Amazon billionaire Jeff Bezos’ moment as an alien Starfleet official.

If you missed recognizing him, don’t feel bad. Even Bezos acknowledges that it was a quickie, and the fact that he’s loaded up with face prosthetics doesn’t help.

“You will have to watch very carefully. Do not blink. You will miss me,” he said during Oct. 22’s Pathfinder Awards banquet at Seattle’s Museum of Flight. Bezos was one of the honorees, along with airplane restorer Addison Pemberton.

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Star Trek at 50: How saga inspired a generation

Image: Star Trek exhibit at EMP Museum
An exhibit at Seattle’s EMP museum features costumes and props from 50 years of “Star Trek” shows, including the bridge from the original Starship Enterprise set. (Credit: Brady Harvey / EMP Museum)

Fifty years after “Star Trek” made its debut, the science-fiction saga’s biggest legacy may well be its inspirational impact on millions of scientists and engineers, writers and fans over the decades.

Humanity hasn’t yet invented the starships and transporters that are commonplace in the TV shows and movies, but we do have plenty of people who are exploring strange new worlds, seeking out new life and laying plans to boldly go where no one has gone before.

We asked a variety of space-savvy luminaries to reflect on the 50th anniversary of “Star Trek,” which is being celebrated today at Seattle’s EMP Museum.

Check out the reflections on GeekWire.

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Facebook beams ‘likes’ into Star Trek universe

Image: Facebook Reactions
Facebook’s reaction emojis take on a Star Trek look for fans today. (Credit: Facebook)

Do you love “Live Long and Prosper”? Then you’ll probably be reacting to Facebook posts with Star Trek icons today.

The social-media giant morphed its usual lineup of like, love, haha, wow, sad and angry emojis to reflect a Trek vibe, in honor of the 50th anniversary of the “Star Trek” TV show’s U.S. premiere.

The thumbs-up for “Like” adds a Starfleet sparkle. “Love” has been turned into a Vulcan salute, the “Haha” face has a Captain Kirk hairdo, “Wow” gets the Spock treatment, “Sad” looks like Geordi La Forge from “Star Trek: The Next Generation,” and “Angry” has the furrowed brow of a Klingon.

“We wanted to mark this fun, nostalgic moment and help the passionate community of Star Trek fans celebrate in some unique ways on Facebook,” Lindsey Shepard, marketing lead for Facebook Messenger, said in a Medium post explaining the shift.

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How ‘Star Trek’ explored social frontiers

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Lt. Uhura and Captain Kirk (played by Nichelle Nichols and William Shatner) embrace in a controversial episode of “Star Trek.” (Courtesy of CBS Television Studios)

Fifty years ago, “Star Trek” pushed the frontiers of technology with 23rd-century smartphones – also known as communicators – but the TV show pushed social and political frontiers as well.

“While the original premise of the show may have been, ‘Let’s just have some adventures with a spaceship,’ very quickly it became social commentary as well,” screenwriter David Gerrold observes in “Building Star Trek,” a Smithsonian Channel documentary about the show and its legacy.

In honor of the 50th anniversary of the “Star Trek” premiere, we’re listing five ways in which the show’s scripts – and its creator, Gene Roddenberry – went where few 1960s-era TV sagas had gone before.

Get the top 5 on GeekWire.

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‘Building Star Trek’ links TV with future tech

Image: Starship Enterprise
A model of the Starship Enterprise hangs from the ceiling at “Star Trek: Exploring New Worlds,” an exhibit at Seattle’s EMP Museum marking the TV show’s 50th anniversary. (GeekWire photo by Kevin Lisota)

The vision of the future that “Star Trek” laid out in 1966 may have been bright and shiny, but 50 years later, the most valuable artifacts that the show left behind were a real mess.

“Building Star Trek,” premiering on the Smithsonian Channel on Sept. 4, tells how those artifacts were restored to their 23rd-century glory – for the Smithsonian Institution’s National Air and Space Museum, and for Seattle’s EMP Museum.

You can see the fruits of the conservators’ labors at the EMP’s 50th-anniversary “Star Trek” exhibit, but “Building Star Trek” shows you much more: glimpses behind the scenes at what it takes to preserve the past, parallels between the futuristic fiction of “Star Trek” and cultural trends of the 1960s, and present-day technological developments that echo the show’s sci-fi innovations.

There are even enough cheesy clips from the original series to remind you that this was a TV program from the days before computer-generated wizardry took hold, when “Bonanza” led the ratings.

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5 tech tidbits from ‘Star Trek Beyond’

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A starship takes on a swarm of foes in “Star Trek Beyond.” (Credit: Paramount Pictures via YouTube)

Spoiler Alert! This post doesn’t reveal any major plot twists, but it does explore some new twists seen in “Star Trek Beyond.” Stop reading now if you want it to be completely surprised.

The latest big-screen saga about the voyages of the Starship Enterprise, “Star Trek Beyond,” pays tribute to all the Trek technologies we’ve come to know and love over the past 50 years. In fact, the crew members go old-style when it comes to the communicators they use to stay in touch, the transporters that beam people back and forth, and the tricorder that Bones uses to check Spock’s medical condition.

One slight upgrade is that the tablets they use on the bridge look more like an iPad Air and less like an Etch-a-Sketch.

There are a few new twists to the science and technology on view in “Star Trek Beyond,” blending the totally fictional with the somewhat factual. To find out how the movie universe resonates with the real world, read on. But if you’re super-spoiler-phobic, stop right now and wait until you’ve seen the movie.

Get the 5 tech tidbits on GeekWire.

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Here’s how Jeff Bezos looks as ‘Star Trek’ alien

Image: Jeff Bezos in "Star Trek Beyond"
Jeff Bezos wears a Starfleet uniform (and heavy makeup) in “Star Trek Beyond.” (Credit: Justin Lin)

You’d hardly recognize Amazon billionaire Jeff Bezos in the super-heavy makeup he wears as an alien Starfleet official in “Star Trek Beyond,” the latest big-screen voyage of the Starship Enterprise.

But just to make sure you’re able to spot him, Bezos posted a Vine video in which you can see him getting a bite while waiting for his scene. “Cheers,” he says into the camera.

In a Twitter update, Bezos said the “Star Trek” appearance checked off an item on his bucket list. He also gave a shout-out to director Justin Lin, the cast and the crew.

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‘Star Trek’ exhibit relives 50 years of the future

Image: Starship Enterprise
A model of the Starship Enterprise hangs from the EMP Museum’s ceiling. (GeekWire photo by Kevin Lisota)

From several yards away, the bridge of the Starship Enterprise looks as if it was beamed down from the 23rd century into the “Star Trek: Exploring New Worlds” exhibition that opens Saturday at Seattle’s EMP Museum.

But up close, you can tell it’s a 50-year-old movie prop, with rocker switches from the ’60s and bits of plastic peeling off the control console.

In a weird way, that’s a big part of the golden-anniversary exhibition’s appeal. When the TV show had its premiere in 1966, “Star Trek” was all about a bright and shiny future. It still is, but the exhibition also casts a spotlight on the social issues and foibles that have shaped the saga over the course of five decades.

“Star Trek” is famous not only for its optimistic vision of spaceflight and technology, but also for its allegorical references to the civil rights movement and cultural diversity, East-West tensions and the rise of environmentalism, gender identity and same-sex relationships.

“All these are ingredients that you can see get funneled into ‘Star Trek,’” museum curator Brooks Peck said today during a preview of the exhibit. And they’re funneled into the exhibition as well.

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Stamps celebrate Pluto, planets and ‘Star Trek’

Image: Pluto stamps
The U.S. Postal Service’s souvenir sheet of four stamps contains two new stamps appearing twice. The first stamp shows an artist’s rendering of the New Horizons spacecraft and the second shows the spacecraft’s enhanced color image of Pluto taken near closest approach. (Credit: Antonio Alcala / USPS)

For the first time since 1991, Pluto and the solar system’s eight bigger planets are getting their own postage stamps – thanks to a U.S. Postal Service cosmopalooza that also spotlights Earth’s moon and “Star Trek.”

The Pluto stamp pays tribute to NASA’s New Horizons mission, and updates 1991’s speculative view of the dwarf planet. Back then, the legend on the 29-cent stamp read “Pluto – Not Yet Explored.” This time, the four-stamp sheet carries the label “Pluto – Explored!”

The stamps follow through on a petition that was filed by New Horizons’ fans more than three years ago – long before the piano-sized probe flew past Pluto on July 14.

Get the full story on GeekWire.