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‘Space Hero’ aims for reality TV’s final frontier

Will “Space Hero” go where no reality TV show has gone before?

Twenty years after “Destination: Mir” promised to put the winning contestant of a broadcast TV competition into orbit, “Space Hero” aims to take advantage of new commercial spaceflight opportunities to follow through on that promise at last.

But cautionary tales abound.

“Destination: Mir,” created by “Survivor” producer Mark Burnett for NBC, fizzled out along with Russia’s Mir space station not long after the project was unveiled in 2000. A similar project, aimed at putting boy-band singer Lance Bass on the International Space Station, faded away in 2002 when producers couldn’t come up with the money.

The list goes on — highlighted by Mars One’s unsuccessful bid to get a Red Planet TV project off the ground, Burnett’s fruitless effort to create an NBC series focusing on Virgin Galactic’s SpaceShipTwo, soprano superstar Sarah Brightman’s abortive attempt to fly to the space station in 2015 and this year’s failure to launch for Japanese billionaire Yusaku Maezawa’s space-based matchmaking show.

One British TV series, “Space Cadets,” told contestants that they were being trained for a space shot but actually set them up for one of the most elaborate hoaxes in television history.

This time will be different, said veteran entertainment industry executive Marty Pompadur, the chairman of Space Hero LLC.

“Space Hero is the new frontier for the entertainment sector, offering the first-ever truly off-planet experience,” Pompadur said today in a news release. “We aim to reinvent the reality TV category by creating a multi-channel experience that offers the biggest prize ever, to the biggest audience possible. Space Hero is about opening space up to everyone — not only to astronauts and billionaires.”

The show would trace the training of contestants for a spot on a spacecraft heading to the space station as early as 2023. Axiom Space, a commercial venture that has already struck a deal with NASA and SpaceX for a privately funded space trip, would be in charge of training and mission management. A global audience would cast votes to pick the winner, and there’d be live coverage of the 10-day space stay.

Space Hero says it’s currently in discussions with NASA for a potential partnership that would include educational initiatives. A countdown clock on the company’s webpage is ticking down to April 12, 2021, which marks the scheduled kickoff for the application process as well as the 60th anniversary of the world’s first human spaceflight.

The venture’s founding partners are Thomas Reemer, who has produced unscripted video programming in Germany; and Deborah Sass, whose career has focused on entertainment and lifestyle branding.

“When Thomas and I started this venture, we were very clear that there was nothing like it on the planet,” Sass said. “Today we have started our mission to find our distribution partner and are ready to take it to the next stage and get the world excited about Space Hero.”

The project is being produced by Propagate Content, a company founded by Ben Silverman and Howard T. Owens. Those executives have a storied pedigree in the entertainment industry, touching on shows ranging from “The Office” to an upcoming Eurovision spin-off series called “The American Song Contest.”

Will “Space Hero” succeed where past space TV projects failed? Those past efforts went by the wayside primarily because of a lack of funding. Potential distributors and sponsors have traditionally been chary about backing entertainment projects that could turn into a scrub — or, far worse, a Challenger-style tragedy.

Spaceflight doesn’t come cheap: The projected ticket price for flying commercially to the space station on a SpaceX Dragon or a Boeing Starliner is thought to be in the range of $50 million to $60 million, and NASA has said it’d charge roughly $35,000 a day on top of that cost for a space station stay.

But if projects that are already in the pipeline for space station stardom — such as Estee Lauder’s skin care ad campaign or the granddaddy of them all, Tom Cruise’s zero-G movie — turn into palpable, profitable hits, then it just might be time to put “Space Hero” on your appointment calendar for must-see space TV.

Update for 5 p.m. PT Sept. 17: I asked Hannah Walsh, who is handling public affairs for Space Hero, about the venture’s funding. Here’s her emailed reply:

“Space Hero is currently in the second stage of fundraising, which is exactly where they should be in the plan, and [they] are very comfortable with where they are in the process. Contracts have been signed with all partners and the next step is to evaluate the distribution offers and choose the relationship that best suits the project. Potential investors can find out more by contacting investment firm Gerald Edelman.”

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NASA astronauts splash down in SpaceX Dragon capsule

The first mission to send NASA astronauts into orbit on a commercially owned spaceship came back down to Earth today with the splashdown of a SpaceX Crew Dragon capsule in the Gulf of Mexico.

“On behalf of the SpaceX and NASA teams, welcome back to planet Earth, and thanks for flying SpaceX,” Mike Heiman, a lead member of SpaceX’s operations team, told astronauts Doug Hurley and Bob Behnken.

The splashdown closed out a 64-day mission to the International Space Station, aimed at testing the first SpaceX Dragon to carry crew. The reusable spacecraft, which put 27.1 million miles on its orbital odometer, was dubbed Endeavour as a tribute to earlier spaceships.

In May, Endeavour’s launch atop SpaceX’s Falcon 9 rocket made history, and today’s return to Earth did as well: It was the first time since 1975 that a crewed NASA spacecraft returned to Earth at sea, and the first-ever space landing in the Gulf of Mexico.

The splashdown marked the completion of the first mission to launch astronauts into orbit from U.S. soil since NASA’s final space shuttle flight in 2011.

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Astronauts dodge hurricane for Dragon homecoming

SpaceX’s Crew Dragon capsule pulled away from the International Space Station today to begin the homeward flight for NASA astronauts Doug Hurley and Bob Behnken, even as Hurricane Isaias headed for Florida’s Atlantic coast.

Fortunately, SpaceX’s Dragon capsule is heading for waters off Florida’s other coast.

Dragon Endeavour undocked from the station at 7:35 p.m. ET (4:35 p.m. PT), on track for a splashdown in the Gulf of Mexico near Pensacola, Fla., at 2:48 p.m. ET (11:48 a.m. PT) Sunday. The alternate landing site is closer to Panama City, Fla.

Both sites should be far away from Isaias’ expected track along the United States’ Atlantic seaboard, and the timetable could be adjusted if the weather forecast changes. NASA and SpaceX had made plans for seven potential splashdown targets, but due to Isaias’ strength, NASA concentrated on the westernmost sites.

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Russians give their OK for selling a spacewalk

BELLEVUE, Wash. — Russian space officials say that they’ve signed off on a commercial deal with Virginia-based Space Adventures to fly two customers to the International Space Station in 2023 — and that one of those customers would be allowed to do a spacewalk.

Space Adventures’ co-founder and chairman, Eric Anderson, told GeekWire that the company is now checking to see who’s interested.

“There is no specific client who’s been contracted for this one,” said Anderson, who has his office in Bellevue even though Space Adventures is headquartered in Virginia. “We’re looking for clients.”

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Virgin Galactic, NASA team up for orbital space trips

Charles Simonyi
Seattle billionaire Charles Simonyi took two privately funded trips to the International Space Station, in 2007 and 2009. (NASA Photo via Space Adventures)

Virgin Galactic says it has signed an agreement with NASA’s Johnson Space Center in Texas to develop a new readiness program for private-sector astronauts heading to the International Space Station.

Theoretically, such astronauts could include the likes of Tom Cruise, who is looking into making a movie at the space station, according to NASA. “I’m all for that,” NASA Administrator Jim Bridenstine said last month. “We’re going to do what we can to make that happen.”

Virgin Galactic declined to comment on which customers or companies it might be partnering with, but the company said the newly established program would identify candidates interested in purchasing a ride to the space station, procure their transportation to orbit, and arrange for on-orbit resources as well as resources on the ground.

Some elements of the orbital training program would make use of Spaceport America in New Mexico, Virgin Galactic’s base for commercial space operations.

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Boeing reworks team for space station and Starliner

Mulholland and Bridenstine
Boeing’s John Mulholland gives a briefing to NASA Administrator Jim Bridenstine during a visit to the Commercial Crew and Cargo Processing Facility at NASA’s Kennedy Space Center in Florida in 2018. Hardware for Boeing’s CST-100 Starliner space taxi can be seen in the background. (NASA Photo / Kim Shiflett)

As a new commercial-centric era dawns for the International Space Station, Boeing is realigning its top managers for the space station program — and for the program that’s working to send Starliner capsules there and back.

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NASA’s new head of human spaceflight speaks out

Kathy Lueders
NASA’s Kathy Lueders beams with joy as the hatches are opened between SpaceX’s Crew Dragon capsule and the International Space Station on May 31. (NASA Photo / Joel Kowsky)

NASA’s newly named associate administrator for human exploration and operations, Kathy Lueders, says that SpaceX’s Crew Dragon capsule “has been doing great” at the International Space Station — and that the NASA astronauts who rode it to orbit are likely to come back down to Earth in early August.

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NASA’s Dragon riders capture the flag

Space station crew with flag
NASA astronaut Doug Hurley shows off the U.S. flag that was left aboard the International Space Station in 2011 by the last space shuttle crew. Hurley and Behnken, at left, will take the flag back to Earth with them aboard their SpaceX Crew Dragon capsule. The space station’s current commander, NASA astronaut Chris Cassidy, is at right. (NASA via YouTube)

A day after arriving at the International Space Station on SpaceX’s Crew Dragon capsule, NASA astronauts Doug Hurley and Bob Behnken laid claim to a U.S. flag that symbolizes America’s capability to send people to orbit from U.S. soil.

The handkerchief-sized flag, sealed in a plastic envelope, has been kept aboard the space station since 2011, when NASA’s final space shuttle crew left it behind before making their departure aboard Atlantis.

It was displayed above the Harmony module’s hatch — and, for a time, stored in an equipment bag, nearly forgotten — with instructions that it was to be taken back to Earth by the next crew launched from NASA’s Kennedy Space Center.

That moment finally came on May 31, when Hurley and Behnken floated through the Harmony hatch after their launch 19 hours earlier.

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Astronauts reach space station in SpaceX capsule

SpaceX Crew Dragon Endeavour
A camera mounted on the International Space Station shows SpaceX’s Crew Dragon Endeavour capsule hooked up to a port on the station’s Harmony module. (NASA via YouTube)

For the first time in nearly nine years, astronauts have arrived at the International Space Station in a spaceship that was made in the USA.

SpaceX’s Crew Dragon capsule, which was christened Endeavour soon after Saturday’s launch from NASA’s Kennedy Space Center in Florida, hooked up with the station at 7:16 a.m. PT today.

Endeavour brought NASA astronauts Doug Hurley and Bob Behnken to the station’s Harmony port, prompting space station commander Chris Cassidy to ring the naval bell that’s part of the tradition for welcoming space crews.

“Dragon arriving,” Cassidy declared.

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Trump hails SpaceX launch after seeing it firsthand

Donald Trump in VAB
President Donald Trump delivers remarks in Kennedy Space Center’s Vehicle Assembly Building with a mockup of SpaceX’s Crew Dragon capsule in the background. (GeekWire Photo / Kevin Lisota)

President Donald Trump held up America’s space effort as a unifying endeavor for a divided nation after becoming only the third sitting president to witness the launch of American astronauts in person.

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